New Interview with Microsoft Dynamics CRM General Manager Brad Wilson: Three Themes

Microsoft Dynamics CRM 2011 is a tremendous step forward in CRM software. While remaining true to the qualities that make Dynamics CRM a great application, Microsoft Dynamics CRM 2011 was created with three particular themes in mind that will take Dynamics CRM into the future. In an interview with General Manager of Microsoft Dynamics CRM, Brad Wilson expands on these themes.


Brad Wilson, GM of Microsoft Dynamics CRM Product Management Group, discusses Dynamics CRM 2011 with Don Fornes, CEO of Software Advice.

The first theme is familiarity. While Microsoft Dynamics CRM 2011 boasts many new features, it maintains continuity with CRM 4.0. When upgrading to CRM 2011, the user will retain a natural and intuitive CRM experience. Familiar Microsoft tools like Outlook work in harmony with CRM 2011, minimizing the need to move between windows in order to accomplish tasks. Giving people the personalized role-based experience inside of Outlook, a web browser, and a mobile device is core to how Microsoft delivers familiar experiences.

The second theme is Intelligence. Real-time dashboards and inline visualizations received much attention in the development of CRM 2011. The result is a dynamic, business-intelligence-focused environment that provides users with key data in an intuitive manner. Dashboards in other business intelligence applications can be static, providing a limited set of data. CRM 2011 dashboards are fully drillable, allowing users to navigate through layers of information such as lists, campaigns, and service cases.

The third and final theme driving the development of CRM 2011 is connectivity. CRM 2011 connects with other Microsoft technologies such as Lync, SharePoint, Exchange, and Office seamlessly. This helps simplify user interaction with technology, increasing user adoption and user productivity.

More than a catalog of new features, CRM 2011 was designed simultaneously to enhance and to simplify the user experience while giving users better business intelligence. The key themes expanded on by Brad Wilson allow CRM 2011 to create a familiar, natural experience within the Microsoft ecosystem. By connecting with other tools businesses use on a daily basis, CRM 2011 fits well into a wide range of business solutions. As a Certified Microsoft Partner, xRM can help your company implement and leverage your Dynamics CRM solution.

Leave a Reply

Your email address will not be published. Required fields are marked *