A worldwide survey of Microsoft Dynamics customers has detailed their use of reporting and analytics.
Conducted by MSDynamicsworld.com, the survey’s 432 respondents offered insight into their desire for improved analytics, challenges in analyzing and reporting Dynamics data, problems with offline spreadsheets, highlighted areas for organizational improvement, and barriers to business intelligence.
Zap’s published report on the survey reveals the challenges Dynamics users face in making better use of data, including reliance on technical staff, the time taken to perform this work, and not having the right tools. “Business users have a clear desire to perform analysis themselves, without relying on technical staff, but aren’t sure how to make this a reality,” the survey concluded.
The survey reveals that almost 70% of CRM customers agree their organization needs to improve its analytical capabilities to remain competitive. 29% of CRM users say achieving growth and recurring business would have a big impact on organizational performance, with achieving operational efficiency, winning new business, and identifying upselling and cross-selling opportunities for existing customers, also ranking. Currently, 40% of CRM customers use reporting tools to analyze their data, 23% use offline spreadsheets, and 18% Microsoft Dynamics. Those CRM users without a business intelligence (BI) solution say that it takes too long to implement and gain a return on investment (19%), and that they don’t have the budget for BI (17%). 62% of CRM users say using offline reporting and analysis causes problems with accuracy and data integrity.
To learn more about what Microsoft Dynamics customers are saying, and see how your organization measures up, download the report.