Facebook just hit its 200 million user mark and Twitter’s increasing popularity is the big story so far this year. Many companies are using social networking and micro-blogging sites such as these for their marketing efforts, but did you that they can be used to improve your customer relationships? Twitter, for example displays some xRM key characteristics, including access to customers—or in this case potential customers, and relationships—specifically those built between Twitter followers. The opportunity for companies lies in the management component of the equation. Leveraging brand interactions profitably will require some serious out-of-the-box thinking, which is what xRM is really all about. Read more about Twitter in this arena here.