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xRM: Strategies in Action

Published on July 14, 2009 By genser

By harnessing the power of Microsoft Dynamics CRM, xRM can deliver a new and more flexible way to manage relationships.   Here are just a few examples:  A large, state government-based organization uses Microsoft Dynamics CRM to manage its teacher certification program.   In the system, contacts are educators.   Each educator has areas in the system for [...]

CRM’s Role in a Challenging Economy

Published on May 19, 2009 By genser

In today’s economic climate, customer loyalty can separate who will stay in business and who will go under. In fact, improving customer loyalty and experience are listed in Forrester’s Trends 2009 report as the top two concerns of business executives.   That’s why companies should demand more from their CRM solution.   To help you navigate [...]

What is Unified Communications?

Published on May 5, 2009 By kpillay

With the current global business environment, people need to find, communicate, and collaborate with each other as quickly and easily as possible. Businesses want a product that maintains the competitive edge yet is user friendly, cost effective, streamlined and increases efficiency. Microsoft Unified Communications is the solution. It helps businesses reduce operating costs of travel, telecom and IT, [...]

What’s New: Social xRM, Part Two

Published on May 1, 2009 By genser

Forrester Analyst Jeremiah Owyang projects that in two years, social networks like Facebook and Twitter will become even more powerful than company websites and traditional CRM systems.  Customer relationships will be built on these platforms and growth will be driven by community and individual brand advocacy.    xRM comes into play again in this new era of [...]

What’s New: Social xRM

Published on April 10, 2009 By genser

Facebook just hit its 200 million user mark and Twitter’s increasing popularity is the big story so far this year.   Many companies are using social networking and micro-blogging sites such as these for their marketing efforts, but did you that they can be used to improve your customer relationships?  Twitter, for example displays some xRM key [...]

The Buzz Around xRM

Published on March 27, 2009 By genser

Here’s an interesting tidbit about Microsoft’s xRM Platform as a Service initiatives and what it all could mean for the company’s competitors.  The article also goes on to talk about how ING and the US Air Force in Europe are using some “out-of-the-box” thinking and leveraging Microsoft Dynamics CRM 4.0  to manage their vendor and [...]

What’s New: SaaS on the Rise

Published on March 24, 2009 By genser

In these times of shrinking IT budgets, companies are looking to save money on implementations without sacrificing performance.  That’ where SaaS (Software as a Service) comes in.  It’s the least expensive front-end version of Microsoft CRM. The software and hardware are all paid for on a month-to-month basis—in essence, allowing customers to only pay for [...]

What’s New: Wireless Re-charging

Published on March 17, 2009 By genser

From time to time, we’ll post information that we think might be of general interest to everybody.  There’s an article in The Economist this month that talks about wireless re-charging for mobile devices.  It looks like at some point in the not-too-distant future we’ll be doing away with power cables for Palms and Blackberries! Read [...]

Second CRM Incubation Week

Published on March 16, 2009 By genser

Microsoft CRM Incubation Week was so successful that another one is being offered!  This 2nd CRM Incubation Week will take place at the Microsoft Technology Center in Boston, MA, from April 20th to April 24th.  Participants will spend their time on training, prototype development and evaluation by a panel of industry specialists for various prizes.  [...]

XRM Strategic Analysis

Published on January 20, 2009 By The xRM Writing Team

We strongly suggest starting your CRM process with our Strategic Analysis. When we are done, we might recommend that CRM is not the right product for you. Rarely does our analysis take more than one week. We interview users at all levels and ensure that proper expectations are set accurately. Additionally, part of our deliverables [...]

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