Jan19
About XRM
Business and corporations are more dynamic then ever. Only years ago, companies leveraging CRM applications were solely focused on managing and building relationships with customers as well as selling more products or services. Specifically, it was all about the customer and managing every facet of that interaction, hence the words Customer Relationship Management. Fast forward to the present day: corporations large and small want to manage much more than the simple relationship with their customers. They want to manage and track everything and build unlimited relationships based on the unique attributes of a particular business. From vendor relationship management to financial relationship management, what companies need in today’s dynamic business environment is a software application that allows them to define which relationships are critical, what data is critical and how the data should flow and be dispersed throughout the organization, what processes are critical and how each process should work, and how to manage and relate these attributes to anything the company so desires. This has spawned the term anything relationship management, more commonly known as XRM.
Unlike any other CRM application, Microsoft Dynamics CRM embodies and represents the concept of XRM; so much so that Microsoft refers to Microsoft Dynamics CRM as XRM. Although the packaged product Microsoft sells is known as Microsoft Dynamics CRM, it essentially is a development platform with “out of the box” CRM functionality. The development platform is what allows companies to leverage the X factor and build any and all required relationships and relate them in such a way that provides executive management with the critical business metrics that will allow them to maximize profits and efficiency. At XRM.com, we are a professional services organization that specializes in Microsoft Dynamics CRM. Our team is comprised of unique resources, grounded in business process consulting and .Net development, committed to providing value to our customers at all times.