Jun15
xRM Vision: Microsoft Dynamics CRM and LOB Applications
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Take the ―C out of ―CRM and you‘re left with Microsoft Dynamics Relationship Management. Microsoft Dynamics CRM is not just about sales and marketing. It‘s a platform for developing line of business applications—applications that manage and track information and processes around real-world objects. In this case, the object could be a customer, a grant, building, or a potential new vendor. The point is that core relationships can be managed and extended. And that’s xRM. Capitalizing on a shared platform and resources, xRM can provide the following LOB applications:
