In today’s economic climate, customer loyalty can separate who will stay in business and who will go under. In fact, improving customer loyalty and experience are listed in Forrester’s Trends 2009 report as the top two concerns of business executives.   That’s why companies should demand more from their CRM solution.   To help you navigate [...]

With the current global business environment, people need to find, communicate, and collaborate with each other as quickly and easily as possible. Businesses want a product that maintains the competitive edge yet is user friendly, cost effective, streamlined and increases efficiency. Microsoft Unified Communications is the solution. It helps businesses reduce operating costs of travel, telecom and IT, [...]

Forrester Analyst Jeremiah Owyang projects that in two years, social networks like Facebook and Twitter will become even more powerful than company websites and traditional CRM systems.  Customer relationships will be built on these platforms and growth will be driven by community and individual brand advocacy.    xRM comes into play again in this new era of [...]