In the News: Microsoft Exchange Server 2010

Microsoft Exchange Server 2010 –the beta version—has just been rolled out.  With the new release, Microsoft has focused on simplicity, reliability and flexibility.   Exchange Server offers a wide array of deployment options, including Hosted and On-Premise, as well as cost-cutting features that empower users.    To register for a guided trial targeted at IT professionals, go here. 

 

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What’s New: Social xRM

Facebook just hit its 200 million user mark and Twitter’s increasing popularity is the big story so far this year.   Many companies are using social networking and micro-blogging sites such as these for their marketing efforts, but did you that they can be used to improve your customer relationships?  Twitter, for example displays some xRM key characteristics, including access to customers—or in this case potential customers, and relationships—specifically those built between Twitter followers.   The opportunity for companies lies in the management component of the equation.  Leveraging brand interactions profitably will require some serious out-of-the-box thinking, which is what xRM is really all about.  Read more about Twitter in this arena here. 

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IT Cost Cutting

One way in which companies today are cutting IT expenses is by having their software hosted by third-party cloud providers.  Because economies are scaled through shared costs, businesses can literally save thousands a month.   Other measures being widely adopted include outsourcing and going the SaaS route.  Read more here.

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