If you’ve been following the blogosphere, you’ve probably heard the recent buzz about “CRM Anywhere” for Microsoft Dynamics CRM Online 2011. In fact, we too posted recently about some of the features coming in CRM Anywhere, but we didn’t go into depth on why they are so important for CRM Online 2011.
Mobility
One of the most talked about improvements in CRM Anywhere is the introduction of a new mobility component dubbed Microsoft Dynamics CRM Mobile.
Here’s the background: CRM Online already has existing mobile support with Mobile Express, a trimmed-down version of the interface designed for efficient viewing through a web browser on a small screen, such as that of a smart phone. However, Mobile Express requires an active internet connection and has some functional limitations.
In contrast, the new mobility component, CRM Mobile, is a true mobile client that runs on your cell phone or other mobile device and synchronizes with CRM Online silently in the background. CRM Mobile stores important CRM Online records in a secure offline database on your mobile device. This lets you access those records and create new records even when you’re in areas with no internet connection, making CRM Online 2011 literally available anywhere, as in “CRM Anywhere”. It is extensively configurable and has lots of functionality. CRM Online users who are aficionados of a particular mobile device will be pleased by the look and feel of Mobile CRM because it presents the CRM Online experience in the particular graphic style of each platform it runs on.
This level of mobility was hotly requested even back in the days of Microsoft Dynamics CRM 4.0, and the volume of news articles referring to CRM Anywhere and CRM Mobile shows us that people are truly excited about it. Microsoft has never offered such rich access to any of their Microsoft Dynamics CRM applications in the past, marking this as a very important step in the growth of the application.
As always, Microsoft seems to be directly competing with a rival Salesforce.com product. Moreover, as is usually the case, Microsoft seems to have them beat. Microsoft Dynamics CRM Mobile will run you $30 per user per month, while mobile access to Salesforce.com weighs in at $65 per user per month. CRM Mobile will be available on the Microsoft Dynamics Marketplace when CRM Anywhere is released.
Since realizing that CRM Mobile is about to be unleashed on the world, we at xRM.com have been hard at work preparing a slew of new training videos that are now available on our CRM Success Portal for users of Microsoft Dynamics CRM Online 2011. These videos guide you through everything from installing the CRM Mobile client on your mobile device for the first time, to helping other users go mobile, to performing advanced mobile configurations.
Cross-Browser Support
Microsoft Dynamics CRM Mobile isn’t the only reason Microsoft is calling the coming update CRM Anywhere. Users of CRM Online 2011 will now be able to access the application using the following browser versions (see below).

To understand why this is so important for CRM Online 2011, let’s turn to a few third-party statistics on browser usage around the world. The following table compiles several different studies for easy comparison.

You should notice that while Internet Explorer is definitely in the lead, other browsers remain popular. Since users of Firefox, Chrome, and Safari cannot use CRM Online 2011 now, CRM Anywhere will literally double the potential user base of CRM Online 2011.
Social Media
The third thing that’s important about CRM Anywhere is the continued improvement of social-media in CRM Online 2011. Unless you’re a marketing guru, you’re probably asking, “What’s social-media?” To put it simply, social-media is any tool that empowers you to communicate with other people. Large social-media websites such as Facebook, Twitter, LinkedIn, and Reddit mostly function on revenue generated through the sale of advertising targeted at their users or through the sale of information collected about their users. This just simply wasn’t available ten years ago, but now that it is, people are taking notice, Microsoft included.
CRM Anywhere includes enhancements to Activity Feeds that function very similarly to Facebook “wall posts” or “status updates”, except they appear within the CRM Online interface (also available in CRM Mobile) and are related to records in CRM Online 2011. Activity Feeds allow CRM Online users to follow records and comment to each other about those records.
We’ve heard rumors about even more social-media improvements that will come to CRM Online 2011 sometime after the release of CRM Anywhere. We’re going to wait until there’s an official statement before we share those with everyone! You can trust that when Microsoft releases more information on the coming updates to social media, we’ll have it available right here at the xRM.com Microsoft Dynamics CRM blog.
CRM Anywhere
Are you beginning to understand why Microsoft named its latest update CRM Anywhere? CRM Online 2011, already a versatile application, is being fully extended to mobile devices and all major browsers! When you include the social-media enhancements, you start to see why we think CRM Anywhere is so important.
When CRM Anywhere is released, you will be able to download it either through Windows Update, or at the Microsoft Download Center. Stay tuned here and we’ll provide you with all of the information you need to update when the time comes.
As always, we’re also ready to provide Microsoft Dynamics CRM Online training to anyone who wants to head down the fast track to utilizing the new features available in CRM Anywhere.
Tags: crm help, crm online, crm support, microsoft dynamics crm